In its prime, Blue Beaker was producing around 500 tubes of lip balm every month. After a while, it became apparent that they were creating a lot of plastic waste. The tubes were plastic, the oil/waterproof labels were plastic, and the shrink wrap used to sealed them with was plastic. Blue Beaker decided to make the change to paper tubes. The label was still plastic, but the paper tubes were a huge hit with Blue Beaker customers who as a whole leaned toward environmentally conscious products.